As the premier musical theatre event in the world, we offer customized sponsorship opportunities that enhance brand awareness and visibility among today’s affluent, educated young consumers, provide opportunities for client entertainment, and offer exciting benefits for employees.

Over the past decade, the Festival has been proudly presented by Cadillac, Verizon, Dunkin’ Donuts, Fuzzrocket, Clear Channel Spectracolor, and many others - brands actively connecting with today's affluent young adult consumer.

We invite sponsors to consider the myriad opportunities that exist within the three week duration of our summer Festival, as well as our other events throughout the year:

  • Brand presence at nearly 200 performances, concerts and special events offered in and around Times Square
  • Marquee parties and social events, including celebrity meet-and-greets and our closing party extravaganza
  • Presence at fundraising events

Based on the level of involvement, benefits can include the following:

  • Category Exclusivity
  • Opportunity for brand integration, logo presence across promotional materials, on the Opening Night party’s step-and-repeat
  • Tickets to Festival events with Concierge Booking, reserved seating and other Patron privileges
  • Dedicated press release about partnership serviced by Matt Ross PR
  • Product placement, sampling, and promotional opportunities throughout the year and during the Festival
  • Premium tickets to galas and shows for employees and customers

All packages are flexible, both in financial commitment and return.

For Sponsorship Information, please contact our Development Department at 212-664-0979 for a packet that includes information on our audience demographics, marketing efforts, and partnership opportunities.