Marketing & Media

NYMF has created an aggressive theatre district focused marketing campaign that includes outdoor signage in Times Square and midtown; an advertising campaign that includes street teams, print advertising, online advertising, and other media, as well as direct marketing print pieces and eblasts directly to our audience.

The range of activity in 2007 consisted of over 30 million logo impressions and almost a million dollars of promotional and marketing value. It included:

Signage - total impressions 45,000,000

Street Banners in Times Square and throughout midtown Manhattan. In 2007 these were expanded farther uptown to Columbus Circle and 72nd Street.
Window Displays signs at the Times Square Virgin MegaStore.
Video Spots on the Panasonic Astrovision Screen, the 14 story 7,000 square foot Reuters Video Screen in Times Square, and the South Street Seaport media screens. In 2008 NYMF plans to expand to the Clear Channel Spectracolor signs in Times Square.
Outdoor and Indoor Venue Signage at all six midtown NYMF theatres, parties/concerts at New World Stages, and other partner venues (over 30 around Manhattan).
Festival and Promotional Materials (postcards, magazine program, posters, etc.) distributed to thousands of people throughout NYC before and during the Festival at such events as "Broadway on Broadway" and the Broadway Flea Market. They are also made available at the Times Square Virgin MegaStore and Barnes & Noble Bookseller at Lincoln Center.
Faces on nearly 40 midtown Receptasign outdoor marketing receptacles.

Advertising - Total Impressions 10,013,000

Print Advertising includes media partners amNewYork, Time Out New York, The New York Times, The Village Voice, Playbill, Backstage, Manhattan Living/City Guide, Allegro, Next, TheaterMania, and HX Magazine. Promotional columns and multiple full pages of advertising in amNewYork.
Online Advertising via eblasts by websites such as Playbill, Village Voice, and Theatermania.com. Online banner advertising included Theatermania.com, Playbill.com, Braodwayworld.com, BroadwayStars.com, talkinbroadway.com, and our own website, www.nymf.org. Online efforts reached over 2 million.
Radio/Podcast Advertising including a month of spots on WNYC and Broadway Bullet (the Official Podcast of the Festival).

Advertising materials can also be included in NYMF's 36 page magazine style program, as well as exposure at all of our venues and on all signage that's distributed around the city. NYMF is committed to focusing our advertising partnerships to best suit the needs of the advertiser and we are happy to create a specific program just for you and your company.

Press Coverage from outlets including NY1, Fox and Fox News, WB11, ABC, The New York Times, The Daily News, The New York Post, The Village Voice, Time Out New York, Variety, L Magazine, HX Magazine, amNewYork, Backstage, Playbill Magazine, The Star Ledger, amongst many, many others. In 2005 NYMF was the focus of a primetime special produced by the WB and sponsored by Cadillac.

Find out more about our Audience Demographics