By Michael Gioia
In anticipation of the 2014 New York Musical Theatre Festival — which has provided a platform for over 1,000 artists a year to create new musical theatre and will run this year July 7-27 — Playbill.com premieres NYMF's "Musicals Live Here" photo series. Oklahoma! and Ragtime actress Amy Bodnar serenades subway riders in the third photo of the series.
The "Musicals Live Here" campaign marks the start of a new marketing partnership between NYMF, Serino/Coyne and Dirty Sugar Photography. A portion of the wardrobe was provided by the TDF Costume Collection.
In the collection of photos, NYMF "tapped a 'this generation' breed of Broadway stars to bring their personal styles to iconic musical theatre archetypes in a series of photographs taken around New York City. Each image depicts a different musical icon going about their everyday life in New York as only a spirited musical theatre character can."
Click here to see the premiere photo with Godspell's Julia Mattison and here for the second photo with "Smash" star Leslie Odom, Jr.
"I had a great time at the NYMF photo shoot, and I am thrilled to be a part of Mr. Confidential, running in the Festival from July 21 -27," said Bodnar. "NYMF is a terrific opportunity for writers, actors and directors to collaborate and develop exciting new work."
Over the past ten years, NYMF has established itself as the largest annual musical theatre festival in the country. Each summer, the Festival presents productions, concerts, readings and special events in the heart of New York City's theatre district.
"At NYMF, we are proud to have the privilege of helping hundreds of artists bring life to new musicals every year," said NYMF marketing manager Matt Britten. "With this new campaign, we wanted to capture the essence and the energy of the city that serves as the backdrop to our Festival, and also to the lives of so many writers, performers and others of us who felt called to this city to make our own marks on musical theatre."
For more information, visit NYMF.org.