Marketing & Media
NYMF boasts an aggressive theatre district-focused marketing campaign that includes outdoor signage in Times Square and midtown; an advertising campaign that includes street teams, print advertising, online advertising, and other media, as well as direct marketing print pieces and e-blasts directly to our audience.
The range of activity in 2008 consisted of over 109 million logo impressions and almost half a million dollars of promotional and marketing value. It included:
Signage - Total Impressions 85,500,000
- Street Banners throughout midtown Manhattan and at Port Authority
- Window Displays
- Video Spot, including the Times Square NBC Astrovision by Panasonic Sign at 1 Times Square
- Outdoor and Indoor Venue Signage, including placement at all Festival venues
Advertising - Total Impressions 6,300,000
- Print Advertising
- Festival and Promotional Materials - postcards, magazine program guide, posters, T-shirts, tote bags, and sponsor-branded tickets
Multi-media - Total Impressions 16,514,000
- Podcasts on Broadway Bullet, NYMF's official podcaster, with weekly shows devoted to NYMF coverage
- Video blogs and live streaming newsfeed on Broadwayworld.com and our website, www.nymf.org
- Online Advertising on sites such as TheaterMania.com, and Talkin' Broadway.com
Events - Total impressions 1,040,000
- 3rd Ave. Street Fair
- Festival launch press conference
- Festival opening night party and closing night Prom extravaganza
- NYMF Awards Gala
Press Coverage from outlets including Backstage, BroadwayWorld, CurtainUp, Edge New York, GOMAG, The Jewish Week, New York Press, The New York Times, Playbill, Queerty, Showbusiness, Sydney Morning Herald, Talkin' Broadway, TalkEntertainment, TheaterMania, The Star, TimeOut New York, Variety, amongst many, many others.
NYMF is committed to focusing our advertising partnerships to best suit the needs of the advertiser and we are happy to create a specific program just for you and your company.
