Marketing & Media
NYMF boasts an aggressive theatre district-focused marketing campaign that includes outdoor signage in Times Square and midtown; an advertising campaign that includes street teams, print advertising, online advertising, and other media, as well as direct marketing print pieces and e-blasts directly to our audience.
The range of activity in 2007 consisted of over 72 million logo impressions and almost a million dollars of promotional and marketing value. It included:
Signage - Total Impressions 54,000,000
- Street Banners throughout midtown Manhattan and at Port Authority
- Window Displays
- Video Spot, including the Times Square NBC Astrovision by Panasonic Sign at 1 Times Square
- Outdoor and Indoor Venue Signage, including placement at all Festival venues and at the Times Square Virgin Megastore ticket outlet
Advertising - Total Impressions 9,634,000
- Print and Online Advertising
- Festival and Promotional Materials - postcards, magazine program guide, posters, T-shirts, tote bags, and sponsor-branded tickets
Multi-media - Total Impressions 1,420,000
- Podcasts on Broadway Bullet, NYMF's official podcaster, with weekly shows devoted to NYMF coverage
- Video blogs and live streaming newsfeed on Broadwayworld.com and our website, www.nymf.org
Events - Total impressions 45,000,000
- Barnes & Noble educational series featuring Festival artists and performances, co-sponsored with Playbill and ASCAP
- Festival launch press conference
- Festival opening night party and closing night extravaganza
- NYMF Awards Gala
Advertising materials can also be included in NYMF's 36 page magazine style program, as well as exposure at all of our venues and on all signage that's distributed around the city. NYMF is committed to focusing our advertising partnerships to best suit the needs of the advertiser and we are happy to create a specific program just for you and your company.
Press Coverage from outlets including NY1, Fox and Fox News, WB11, ABC, The New York Times, The Daily News, The New York Post, The Village Voice, Time Out New York, Variety, L Magazine, HX Magazine, amNewYork, Backstage, Playbill Magazine, The Star Ledger, amongst many, many others.
